A nontoxic purple shampoo handmade in Sweden. 

This is a very gentle, moisturizing formula that works to neutralize yellow tones with Campeche Logwood and Acid Violet 43.

Campeche Longwood gives tones of blue and violet and has been used for centuries as a natural textile color. It also works to strengthen worn hair and rebuild the hair shaft.

This formula provides shine, volume and luster without stripping hair and scalp or over-cleansing. Gentle enough to use as a daily shampoo. A great fit for people with dry hair, maturing hair and medium to thin hair. 

Suitable for blond, gray and bleached hair. Can be used everyday without dulling tone or adding pigment.

This is a foaming formula with a light citrus scent. Packaged in an 11 oz plastic squeeze bottle.  


Shampoo your hair twice over to get a full lather and the full effect of the pigment. Rinse thoroughly in between. We recommend Conditioner N°24 for a more intense result.

You can also try applying shampoo to dry hair and let it sit for 5-10 minutes before washing.

Aqua, Decyl Glucoside, Glycerin, Olive Oil Polyglyceryl-6 Esters, Sodium Laurylglucosides Hydroxypropylsulfonate, Disodium Cocoyl Glutamate, Simmondsia Chinensis Seed Oil, Xanthan Gum, Hydroxypropyl Guar, Haematoxylum Campechianum Powder, Parfum**, Boswellia Carterii Oil**, Citrus Paradisi Peel Oil**, Cymbopogon Citratus Leaf Oil**, Citral***, Linalool***, Limonene***, Glyceryl Laurate, Potassium Sorbate, Pentylene Glycol, Sorbic Acid, Acid Violet 43*.

*synthetic origin

**essential oils

***natural components in essential oils

Customer Reviews

Based on 18 reviews Write a review

Customer Reviews

Based on 22 reviews
Laura Baldwin
Fantastic shampoo

I love both the Bruns N°24 shampoo and conditioner. It's the most amazing shampoo and conditioner product. Brightens my silvers beautifully. My hair feels so silky soft and manageable with a fantastic bounce after using. The smell is a natural pleasant scent. Thank you for making it available!!!

Sharon Michaud
Best I’ve found

Pleased with my COVID-precipitated graying hair, due in some part I think to the Bruns’ shampoo and rinse. Receive complements on my “natural” color.


I purchased this product because I wanted a shampoo with natural ingredients to eliminate brassiness. I only used this once and it did nothing to improve my color and made my hair feel like straw. Total waste of money.


Very nice shampoo with pleasant scent.

Pretty good

While it's not my favorite purple shampoo for actually making your hair not yellow, I do really like it as a shampoo in general. I had thought that I had dandruff or some form of dry scalp. I tried every prescription and non-prescription dandruff and dry scalp treatment I could find. None of them helped. Then I tried this shampoo and my problems went away. I was shocked! I'm guessing that I had some type of contact dermatitis to other/normal shampoo ingredient(s). So, even though this stuff is *super* expensive and doesn't get my hair as purple-y/not-yellow as I'd like, I will keep using it since it's a pretty clean formula and has fixed my scalp problems. Would like to try the fragrance free version if you ever start carrying it!

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