A nontoxic purple shampoo handmade in Sweden. 

This is a very gentle, moisturizing formula that works to neutralize yellow tones with Campeche Logwood and Acid Violet 43.

Campeche Longwood gives tones of blue and violet and has been used for centuries as a natural textile color. It also works to strengthen worn hair and rebuild the hair shaft.

This formula provides shine, volume and luster without stripping hair and scalp or over-cleansing. Gentle enough to use as a daily shampoo. A great fit for people with dry hair, maturing hair and medium to thin hair. 

Suitable for blond, gray and bleached hair. Can be used everyday without dulling tone or adding pigment.

This is a foaming formula with a light citrus scent. Packaged in an 11 oz plastic squeeze bottle.  


Shampoo your hair twice over to get a full lather and the full effect of the pigment. Rinse thoroughly in between. We recommend Conditioner N°24 for a more intense result.

You can also try applying shampoo to dry hair and let it sit for 5-10 minutes before washing.

Aqua, Decyl Glucoside, Glycerin, Olive Oil Polyglyceryl-6 Esters, Sodium Laurylglucosides Hydroxypropylsulfonate, Disodium Cocoyl Glutamate, Simmondsia Chinensis Seed Oil, Xanthan Gum, Hydroxypropyl Guar, Haematoxylum Campechianum Powder, Parfum**, Boswellia Carterii Oil**, Citrus Paradisi Peel Oil**, Cymbopogon Citratus Leaf Oil**, Citral***, Linalool***, Limonene***, Glyceryl Laurate, Potassium Sorbate, Pentylene Glycol, Sorbic Acid, Acid Violet 43*.

*synthetic origin

**essential oils

***natural components in essential oils

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